In order for your customers to be more familiar with your goods and services, it is better to register their specifications on the site too. For example; if the good you registered is a laptop, you can insert features such as the amount of internal storage, hard disk storage, processor type and so on. Your customers can use these "Attributes" in the search and comparison sections of the site. In other words, they can search for goods with specific attributes and compare goods with each other by using their attributers (Features).